Tools & Resources

Timelapse of cars driving through city streets
That Startup Weekend Magic Say you work at an established company (read: not a startup). You hear friends and colleagues rave about Startup Weekend and you don’t get it. There must be something you’re missing, some reason to mark off precious weekend real estate for something that sounds like work. What’s the deal? We can...
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Cartoon man unraveling a giant colorful ball of string
Let’s start with a bold claim: no one came up with the idea for Facebook. The apocryphal tale is that this genius nerd of an entrepreneur named Mark thought up the idea from his Harvard dorm room, created it, and it blew up. But that story is only true if we apply some serious regression...
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Rocket launching out of a laptop and other startup tools
Thanks to Eric Ries, there are people who don’t even think “most valuable player” anymore when they hear “MVP.” Depending on where you live, the people talking about their MVP in line at the coffee shop are more likely talking about their minimum viable product.  And, even that term can be a bit of a...
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A Startup Redding Podcast Ep. 18 with Lauren Jerome and Kirk Wayman Listen on Spotify, iTunes, or straight from the source. Full Audio Transcript Includes minor edits for readability. Kirk Wayman 0:07 This is the Startup Redding podcast created by a group of founders, funders and entrepreneurs who believe you can have a thriving startup...
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Team working together on a business plan
Before Asking “How Much is this Software Going to Cost?” Part 2 — Business Strategy In a recent post, I outlined the model I use at Mindbox Studios to help innovators embarking on a software journey get a handle on their innovative software needs. Visionary software owners often ask “how much is my software build going...
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Are you sure you know what you need to succeed? When I started working in software 11 years ago, I built the innovative applications my clients said they wanted. I quickly learned that even though they typically knew their industry, they didn’t know what they needed out of their software. It’s not a dig. It’s...
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How to Set Great Performance Metrics and Expectations. One of the most common frustrations among business professionals is performance metrics. Performance metrics are how employers value the contributions made by their employees and how employees clarify the expectations of their employer. It’s a simple tool that when used with intentionality can be a powerful asset...
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What's the Definition of Agile Marketing
Agile marketing is a calculated approach to the traditional marketing process. Agile marketing values flexibility, transparency, visibility, predictability, and adaptability over set marketing processes. The agile approach to marketing was created out of the values and principles of agile software development: Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration...
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Designing digital experiences for the everyday internet user is both an art and a science. At Mindbox Studios, we seek guidance from the experts in the ever-evolving best practices for user experience design. Software giants Google, Facebook, and YouTube have the daunting task of designing with the whole world of internet users in mind, using experts on psychology, anthropology,...
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