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story plan
Designers discuss sketches of a house
Planning to develop custom software is like planning your perfect home. As I look back on almost fifteen years of helping business leaders develop custom software, I can see how much my thinking has evolved. I used to avoid the “building software is like building a house” analogy because there are places where it breaks...
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Are you sure you know what you need to succeed? When I started working in software 11 years ago, I built the innovative applications my clients said they wanted. I quickly learned that even though they typically knew their industry, they didn’t know what they needed out of their software. It’s not a dig. It’s...
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How service companies can turn a wild customer into an incredible partner   In a previous article, Treating customers like partners and friends, I challenge the temptation to view customers only as money-machines. Money is extremely important to every business or it’s frankly not a business. Without money you might have a hobby, but not a...
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