From Design to Revelation

Five Commandments for Learning through Design More than anything else, great storytellers know how to develop their characters. Early drafts are all about discovering the key character’s central purpose, their central desire. Once the storyteller starts their real script, novel, or game, they need to quickly show the audience the main character they’re following and … Continued

Hello Big Data Marketing Service

Last week, I wrote a post about how the marketer’s role is transitioning away from design and copy into data science and analytics. This transition creates a new obstacle for SaaS companies — finding talent that can execute this new workload. Data driven marketers are a unique breed. They combine the love of numbers and data with … Continued