“Entrepreneur” sure sounds like a fancy-ass word. It comes straight from the City of Light, the Louvre, and cuisine — and few people outside of Paris pronounce it just right. It feels elite to call oneself an entrepreneur, akin to artist, poet, or angel investor. But don’t let the uppity title deceive you, because an...Continue Reading
Five Commandments for Learning through Design More than anything else, great storytellers know how to develop their characters. Early drafts are all about discovering the key character’s central purpose, their central desire. Once the storyteller starts their real script, novel, or game, they need to quickly show the audience the main character they’re following and...Continue Reading
Last week, I wrote a post about how the marketer’s role is transitioning away from design and copy into data science and analytics. This transition creates a new obstacle for SaaS companies — finding talent that can execute this new workload. Data driven marketers are a unique breed. They combine the love of numbers and data with...Continue Reading
Explore relevant themes in software design and development through the eyes of the Mindbox leadership team.