How service companies can turn a wild customer into an incredible partner In a previous article, Treating customers like partners and friends, I challenge the temptation to view customers only as money-machines. Money is extremely important to every business or it’s frankly not a business. Without money you might have a hobby, but not a...Continue Reading
Software customers are not inanimate just because you don’t see their faces We are all tempted to treat a customer like a transaction. They give us money for products or services we offer them. We’re a vendor or service provider, so they’re an invoice. We meet their needs, they pay our bills. It’s basic economics,...Continue Reading
Explore relevant themes in software design and development through the eyes of the Mindbox leadership team.