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sales
How service companies can turn a wild customer into an incredible partner   In a previous article, Treating customers like partners and friends, I challenge the temptation to view customers only as money-machines. Money is extremely important to every business or it’s frankly not a business. Without money you might have a hobby, but not a...
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Software customers are not inanimate just because you don’t see their faces We are all tempted to treat a customer like a transaction. They give us money for products or services we offer them. We’re a vendor or service provider, so they’re an invoice. We meet their needs, they pay our bills. It’s basic economics,...
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