How to get More out of Your Marketing Automation Software As software owners and creators, we have entered into a really cool season. Software has moved to the cloud, no longer limited or constrained by local resources. This move gives us potential that is not limited to machine-based resources. It unlocks something much more powerful...Continue Reading
If you’ve spent any amount of time in tech circles, you’ve heard the term agile being thrown around. The term originated as a software development methodology focusing on rapid iterations, simplified communications, flexible roadmaps, and the ability to move quickly and easily through product versions, updates, and releases. Agile is primarily a mindset backed up...Continue Reading
Last week, I wrote a post about how the marketer’s role is transitioning away from design and copy into data science and analytics. This transition creates a new obstacle for SaaS companies — finding talent that can execute this new workload. Data driven marketers are a unique breed. They combine the love of numbers and data with...Continue Reading
Software customers are not inanimate just because you don’t see their faces We are all tempted to treat a customer like a transaction. They give us money for products or services we offer them. We’re a vendor or service provider, so they’re an invoice. We meet their needs, they pay our bills. It’s basic economics,...Continue Reading
Explore relevant themes in software design and development through the eyes of the Mindbox leadership team.