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saas
How to get More out of Your Marketing Automation Software As software owners and creators, we have entered into a really cool season. Software has moved to the cloud, no longer limited or constrained by local resources. This move gives us potential that is not limited to machine-based resources. It unlocks something much more powerful...
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If you’ve spent any amount of time in tech circles, you’ve heard the term agile being thrown around. The term originated as a software development methodology focusing on rapid iterations, simplified communications, flexible roadmaps, and the ability to move quickly and easily through product versions, updates, and releases. Agile is primarily a mindset backed up...
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Last week, I wrote a post about how the marketer’s role is transitioning away from design and copy into data science and analytics. This transition creates a new obstacle for SaaS companies — finding talent that can execute this new workload. Data driven marketers are a unique breed. They combine the love of numbers and data with...
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Software customers are not inanimate just because you don’t see their faces We are all tempted to treat a customer like a transaction. They give us money for products or services we offer them. We’re a vendor or service provider, so they’re an invoice. We meet their needs, they pay our bills. It’s basic economics,...
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