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marketing
Are you sure you know what you need to succeed? When I started working in software 11 years ago, I built the innovative applications my clients said they wanted. I quickly learned that even though they typically knew their industry, they didn’t know what they needed out of their software. It’s not a dig. It’s...
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Marketing, as We Know It, Is Dead Recently, I’ve had the honor of talking with multiple marketing leaders in Silicon Valley. As a millennial, I like to take these opportunities and try to learn about where the tech industry has come from and where it’s going. I make it a point to ask a simple question:...
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Defining an Ambiguous Term A few days ago, while talking to a client, I found myself agreeing to a vague deliverable called a marketing campaign. As the leader of a marketing division, a marketing campaign should be right in my wheelhouse. As I talked over my meeting notes with my team, I quickly realized that...
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How the Best Product Owners Use Data to Build the Best Products Ever wondered how some companies consistently build features that you couldn’t live without but never knew you needed? It seems like magic, some sort of product manager voodoo that can only be tapped if your last name is Zuckerberg, Spiegel, Hansson, or Dorsey. The rest...
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How to Set Great Performance Metrics and Expectations. One of the most common frustrations among business professionals is performance metrics. Performance metrics are how employers value the contributions made by their employees and how employees clarify the expectations of their employer. It’s a simple tool that when used with intentionality can be a powerful asset...
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How to get More out of Your Marketing Automation Software As software owners and creators, we have entered into a really cool season. Software has moved to the cloud, no longer limited or constrained by local resources. This move gives us potential that is not limited to machine-based resources. It unlocks something much more powerful...
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How to turn the company that you have into the company that you want. I’m blessed to be a part of an amazing community of entrepreneurs, innovators, and visionaries located in Northern California. We’re close enough to Silicon Valley to stay on the cutting edge of technology and far enough away to see the bigger picture...
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What's the Definition of Agile Marketing
Agile marketing is a calculated approach to the traditional marketing process. Agile marketing values flexibility, transparency, visibility, predictability, and adaptability over set marketing processes. The agile approach to marketing was created out of the values and principles of agile software development: Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration...
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If you’ve spent any amount of time in tech circles, you’ve heard the term agile being thrown around. The term originated as a software development methodology focusing on rapid iterations, simplified communications, flexible roadmaps, and the ability to move quickly and easily through product versions, updates, and releases. Agile is primarily a mindset backed up...
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Mindbox Business Validation
At Mindbox, we work with a lot of very early-stage startups. In fact, we work with so many early-stage companies and founders that we built a SaaS platform to help them plan out their software. We call it Story Plans — and it’s pretty awesome. Working with startups attracts some really cool projects; it also attracts some...
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“If you’re not growing you’re dying.” I’ve heard this line mentioned multiple times in conversations over the past few weeks. I have no idea what it’s from — maybe a book, maybe a famous speech or a podcast? Regardless, it’s an ideal that keeps surfacing while meeting with clients, strategizing about how to reach their...
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Last week, I wrote a post about how the marketer’s role is transitioning away from design and copy into data science and analytics. This transition creates a new obstacle for SaaS companies — finding talent that can execute this new workload. Data driven marketers are a unique breed. They combine the love of numbers and data with...
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This past week, Cardstore by American Greetings released their Mother’s Day advertisement. Typically, these look like every other ad during this season, either over-the-top humor, or cheesy half-baked sentimentalism. Not this one. Somehow the creative minds behind this ad found a way to connect viewers to something much bigger and deeper–a human value often forgotten....
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