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business development
Defining an Ambiguous Term A few days ago, while talking to a client, I found myself agreeing to a vague deliverable called a marketing campaign. As the leader of a marketing division, a marketing campaign should be right in my wheelhouse. As I talked over my meeting notes with my team, I quickly realized that...
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Mindbox Business Validation
At Mindbox, we work with a lot of very early-stage startups. In fact, we work with so many early-stage companies and founders that we built a SaaS platform to help them plan out their software. We call it Story Plans — and it’s pretty awesome. Working with startups attracts some really cool projects; it also attracts some...
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How service companies can turn a wild customer into an incredible partner   In a previous article, Treating customers like partners and friends, I challenge the temptation to view customers only as money-machines. Money is extremely important to every business or it’s frankly not a business. Without money you might have a hobby, but not a...
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Software customers are not inanimate just because you don’t see their faces We are all tempted to treat a customer like a transaction. They give us money for products or services we offer them. We’re a vendor or service provider, so they’re an invoice. We meet their needs, they pay our bills. It’s basic economics,...
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