Defining an Ambiguous Term A few days ago, while talking to a client, I found myself agreeing to a vague deliverable called a marketing campaign. As the leader of a marketing division, a marketing campaign should be right in my wheelhouse. As I talked over my meeting notes with my team, I quickly realized that...Continue Reading
At Mindbox, we work with a lot of very early-stage startups. In fact, we work with so many early-stage companies and founders that we built a SaaS platform to help them plan out their software. We call it Story Plans — and it’s pretty awesome. Working with startups attracts some really cool projects; it also attracts some...Continue Reading
How service companies can turn a wild customer into an incredible partner In a previous article, Treating customers like partners and friends, I challenge the temptation to view customers only as money-machines. Money is extremely important to every business or it’s frankly not a business. Without money you might have a hobby, but not a...Continue Reading
Software customers are not inanimate just because you don’t see their faces We are all tempted to treat a customer like a transaction. They give us money for products or services we offer them. We’re a vendor or service provider, so they’re an invoice. We meet their needs, they pay our bills. It’s basic economics,...Continue Reading
Explore relevant themes in software design and development through the eyes of the Mindbox leadership team.