The Story Plans podcast is a show about the early-stage startup, I mean, really early stage. Like, the napkin where they scribbled their idea on it is still in their messenger bag, early. The difference between this startup and so many people out there with ideas inspired by a long road trip or hot shower is these guys are actually doing something about it.

They aren’t building anything yet, but they are going invest their money and time incubating their idea for 6 weeks where they will talk to customers, design their minimum viable product, and decide whether to really launch a new business. At the end of this process they could decide this idea isn’t worth years of their life, blood, sweat and tears. But they could also agree it’s worth all of that and more.

On this show, we’re going to share unscripted recordings of conversations with the team, mentors, investors, and a handful of other startup gurus with the goal of de-mystifying the early validation of startup ideas. We will focus on one team in season one that hopes to launch a new tech startup this year, or at least find out whether they should.

Story Plans: The Podcast will release season one in Fall 2016. Stay tuned for more updates and trailers.

About the author

has helped launch well over 100 companies with founders all over the country from dozens of industries. He started his journey in technology as a visual designer for web, but it was the art of building great internet companies that attracted him refine his craft. Joshua and his wife, Rebekah, have four beautiful daughters and live in Redding, California.

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