Learn to harness your team’s creative potential through facilitated two to five-day workshops. Bring a proven process into your office and innovate faster.
Get into the minds of the key customer or user segments to understand who they are, what they do, what pains they currently experience, and what gains they expect from a solution.
Using a solid understanding of the use cases, define the journey toward our long-term goal, and choose among the many unknowns the most important hypothesis to validate.
Using Creative Problem-Solving, conceive of a large number of potential solutions to the problem, deferring judgment and preferring quantity over quantity.
With structured decision-making and as much information as is available, make the most reasonable hypothesis about what the best solution to test first is.
Define in as much detail as necessary the scope of the solution: the minimum viable product. Create documentation that is estimable and actionable by any development team.
Once the MVP is put in the hands of users, collect learnings, validate hypotheses, and begin the process anew. Learning never stops.