The Gap In Creative Work (& Creative Software)

THE GAP by Ira Glass from frohlocke on Vimeo.

I saw this video a few years ago and it has stuck with me ever since.  Not only does Ira Glass (This American Life Radio Broadcast) never cease to deliver from a story perspective, his analysis on what it takes to produce great work is right on point.  We agree with Ira on this one and believe that a safe way to know that one day you will produce great work is to produce a great deal of work now.

It is always extremely intimidating to try to get the work you are producing to line up with your taste and what you want to one day produce. As Ira calls it, this “gap” is one of the main deterrents that ends up being the reason many people walk away from ideas, businesses, and any kind of creative work.   I think we could safely say that everyone in our studio (Partners included) have gone through this crisis of continual failure and disappointment where we had to make a decision on whether to keep going or give up.  We see it with a lot of the start ups we coach as well.  There is a “gap” between inception and execution and it is a constant challenge to produce creative software.

That gap is filled with sleepless nights, financial struggles, disappointments and overall struggle.  It is the people willing to face these moments down that come out on top. Our belief is that the only thing that can stop a person is that person themselves.  If you willing to keep pushing, keep creating, keep picking yourself up, and just refuse to give up then truly anything is possible for your trajectory.

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