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Marketing
Why did you build a marketing site?   It’s an elementary question, but the answer will become the driving force behind any successful marketing campaign, or at least it should.  For several years I have worked alongside founders and business owners as they attempt to navigate the ambiguous process of creating effective marketing campaigns.  Starting...
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Ways to Turn Your Current Team Into Your Dream Team One of the biggest frustrations I hear from entrepreneurs and executives is how ineffective and unproductive their marketing teams are. They spend more and more money on specialized talent, paid ads, and flashy applications just to watch their competitors outperform them and get the contracts they...
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Marketing, as We Know It, Is Dead Recently, I’ve had the honor of talking with multiple marketing leaders in Silicon Valley. As a millennial, I like to take these opportunities and try to learn about where the tech industry has come from and where it’s going. I make it a point to ask a simple question:...
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Everything you need to market your product, and not a thing more. It seems like a new marketing tool launches every day. We have tools for designing, writing, writing about design, publishing your writing in a well-designed way, turning your writing into a video, scheduling that video, pulling the data on that video, analyzing the data...
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Defining an Ambiguous Term A few days ago, while talking to a client, I found myself agreeing to a vague deliverable called a marketing campaign. As the leader of a marketing division, a marketing campaign should be right in my wheelhouse. As I talked over my meeting notes with my team, I quickly realized that...
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How the Best Product Owners Use Data to Build the Best Products Ever wondered how some companies consistently build features that you couldn’t live without but never knew you needed? It seems like magic, some sort of product manager voodoo that can only be tapped if your last name is Zuckerberg, Spiegel, Hansson, or Dorsey. The rest...
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How to get More out of Your Marketing Automation Software As software owners and creators, we have entered into a really cool season. Software has moved to the cloud, no longer limited or constrained by local resources. This move gives us potential that is not limited to machine-based resources. It unlocks something much more powerful...
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How to turn the company that you have into the company that you want. I’m blessed to be a part of an amazing community of entrepreneurs, innovators, and visionaries located in Northern California. We’re close enough to Silicon Valley to stay on the cutting edge of technology and far enough away to see the bigger picture...
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What's the Definition of Agile Marketing
Agile marketing is a calculated approach to the traditional marketing process. Agile marketing values flexibility, transparency, visibility, predictability, and adaptability over set marketing processes. The agile approach to marketing was created out of the values and principles of agile software development: Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration...
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If you’ve spent any amount of time in tech circles, you’ve heard the term agile being thrown around. The term originated as a software development methodology focusing on rapid iterations, simplified communications, flexible roadmaps, and the ability to move quickly and easily through product versions, updates, and releases. Agile is primarily a mindset backed up...
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Entrepreneurship is a constant uphill battle rigged with traps, snares, and obstacles of all sizes. It’s a battle that rages tirelessly in the six inches between your ears. Most people never realize that the biggest obstacle in entrepreneurship is themselves, that it’s their own self-doubt that keeps them up late in the night or talks...
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“If you’re not growing you’re dying.” I’ve heard this line mentioned multiple times in conversations over the past few weeks. I have no idea what it’s from — maybe a book, maybe a famous speech or a podcast? Regardless, it’s an ideal that keeps surfacing while meeting with clients, strategizing about how to reach their...
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Last week, I wrote a post about how the marketer’s role is transitioning away from design and copy into data science and analytics. This transition creates a new obstacle for SaaS companies — finding talent that can execute this new workload. Data driven marketers are a unique breed. They combine the love of numbers and data with...
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