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Insights on software innovation from our team to yours.
Rocket crashing into the ground
“Entrepreneur” sure sounds like a fancy-ass word. It comes straight from the City of Light, the Louvre, and cuisine — and few people outside of Paris pronounce it just right. It feels elite to call oneself an entrepreneur, akin to artist, poet, or angel investor. But don’t let the uppity title deceive you, because an...
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Athlete checking their watch
Ideate ⇛ Prototype ↣ Test ⇝ Repeat ➰ At any given moment, you have tons of ideas bouncing around your head. Some of them, if executed correctly, could make a difference in the way we work and live. Whether it’s an innovative solution for your community’s waste program or a better material purchasing process for...
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Five Commandments for Learning through Design More than anything else, great storytellers know how to develop their characters. Early drafts are all about discovering the key character’s central purpose, their central desire. Once the storyteller starts their real script, novel, or game, they need to quickly show the audience the main character they’re following and...
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Designers discuss sketches of a house
Planning to develop custom software is like planning your perfect home. As I look back on almost fifteen years of helping business leaders develop custom software, I can see how much my thinking has evolved. I used to avoid the “building software is like building a house” analogy because there are places where it breaks...
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audio wave
A Startup Redding Podcast Ep. 18 with Lauren Jerome and Kirk Wayman Listen on Spotify, iTunes, or straight from the source. Full Audio Transcript Includes minor edits for readability. Kirk Wayman 0:07 This is the Startup Redding podcast created by a group of founders, funders and entrepreneurs who believe you can have a thriving startup...
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Why did you build a marketing site?   It’s an elementary question, but the answer will become the driving force behind any successful marketing campaign, or at least it should.  For several years I have worked alongside founders and business owners as they attempt to navigate the ambiguous process of creating effective marketing campaigns.  Starting...
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Man and woman ask questions
Building software effectively requires both skill sets. Thanks to recent trends like the popularity of the open source movement and e-learning, people who never considered themselves innovative are bringing new products to market. These natural problem-solvers tend to start by asking questions like “just out of curiosity, how much would it cost to build something...
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Woman with computer, smart phone, and credit card
…while you’re still discovering what you need A software program can range from a few lines of code to a few million, but if you’re thinking about hiring a software team you are probably wondering how much it will cost. Even if your business is well established, there’s a good chance you have a budgetary constraint,...
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I Was Born To Build. Over ten years ago, I started Mindbox Studios because I was curious, hungry, and desperately wanted to make a living doing something I genuinely enjoyed. Along the way, I learned a lot about leadership and entrepreneurship through the natural highs and lows of running a business. The best part was...
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