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Insights on software innovation from our team to yours.
Cartoon man unraveling a giant colorful ball of string
Let’s start with a bold claim: no one came up with the idea for Facebook. The apocryphal tale is that this genius nerd of an entrepreneur named Mark thought up the idea from his Harvard dorm room, created it, and it blew up. But that story is only true if we apply some serious regression...
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Rocket launching out of a laptop and other startup tools
Thanks to Eric Ries, there are people who don’t even think “most valuable player” anymore when they hear “MVP.” Depending on where you live, the people talking about their MVP in line at the coffee shop are more likely talking about their minimum viable product.  And, even that term can be a bit of a...
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3d unique cube standing out from pile of cubes
The most common and least helpful innovation advice in Corporate America is to think outside the box. We’ve all heard it a million times, and we have an intuitive grasp of the Why, but little grasp of the How. That’s because the box we’re referring to is the most consequential thing in our professional lives...
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Rocket crashing into the ground
“Entrepreneur” sure sounds like a fancy-ass word. It comes straight from the City of Light, the Louvre, and cuisine — and few people outside of Paris pronounce it just right. It feels elite to call oneself an entrepreneur, akin to artist, poet, or angel investor. But don’t let the uppity title deceive you, because an...
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Athlete checking their watch
Ideate ⇛ Prototype ↣ Test ⇝ Repeat ➰ At any given moment, you have tons of ideas bouncing around your head. Some of them, if executed correctly, could make a difference in the way we work and live. Whether it’s an innovative solution for your community’s waste program or a better material purchasing process for...
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Five Commandments for Learning through Design More than anything else, great storytellers know how to develop their characters. Early drafts are all about discovering the key character’s central purpose, their central desire. Once the storyteller starts their real script, novel, or game, they need to quickly show the audience the main character they’re following and...
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Designers discuss sketches of a house
Planning to develop custom software is like planning your perfect home. As I look back on almost fifteen years of helping business leaders develop custom software, I can see how much my thinking has evolved. I used to avoid the “building software is like building a house” analogy because there are places where it breaks...
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audio wave
A Startup Redding Podcast Ep. 18 with Lauren Jerome and Kirk Wayman Listen on Spotify, iTunes, or straight from the source. Full Audio Transcript Includes minor edits for readability. Kirk Wayman 0:07 This is the Startup Redding podcast created by a group of founders, funders and entrepreneurs who believe you can have a thriving startup...
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Why did you build a marketing site?   It’s an elementary question, but the answer will become the driving force behind any successful marketing campaign, or at least it should.  For several years I have worked alongside founders and business owners as they attempt to navigate the ambiguous process of creating effective marketing campaigns.  Starting...
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